Nia J.
Problem Statement
How can I provide an enhanced personalized podcast experience through mobile devices?
Business Goal
As Spotify expanded into more countries with a high percentage of Andriod users, I sought to determine the current pain points for users who listen to podcasts through the audio streaming platform.
Discovery
I wanted to understand Spotify's market value and how it brings utility to its customers.
Insight from strategic research allowed me to determine:
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Spotify has a freemium, value-driven, self-service, and community cost structure.
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Spotify has multiple key partnerships across various industries including online gaming, radio shows, and music groups.
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Most significant revenue streams: advertisement and subscription fees.
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United States target groups: 18-24 and 25-34-years-old.
https://www.statista.com/statistics/475821/spotify-users-age-usa/
Spotify Business Model Canvas
User Research
I set out to validate my hypothesis through user interviews to understand how participants feel about their current podcast listening experience.
Overall Findings: User Research
Podcast listeners enjoyed their podcast episodes through streaming services accessible on their Android devices. These listeners sought more autonomy to enhance their personalized experience of podcasts focused on entertainment, personal development and/or professional development.
Iterative Design
Recommendations
Methodology: Hi-fi Wireframes
I reiterated wireframes for high fidelity based on the results of Round 1 of product testing. This fidelity contained key essential features identified through user research and the prior round of product testing.
Findings
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Include a search bar.
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Improve Trending navigation to increase user intuitiveness through the task flow.
Through data gained from evaluative research, recommendations were given for the next cycle of the design process.
While users enjoyed the function of task 1, there was a need to improve the navigation and design of relevant wireframes.