Nia J.
Project Overview
I contributed to finding the best methods to redesign a website powered through machine learning that serves to help unexpectedly, discharged veterans transition to civilian life.
Problem Statement
How might we offer access to personalized resources for veterans while creating a sense of community among service members as they transition into civilian life?
Business Goal
Determine how to create a more functional prototype that will support an increase in memberships and engagement on the website.
Discovery
Insight from strategic research allowed our team to determine:
Most users enlisted post-9/11; their military network is not established enough to gain employment and easy access to veteran resources. They require the services of our client, Promenade, to find a mentor to provide advice during their transition, secure civilian employment, and become financially independent through personalized recommendations powered by machine learning.
Persona User Journey
Recommendations
Through data gained from evaluative research, there were five recommendations given for the next cycle of the design process.
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Have an “Add photo/video” feature to posts on the Community webpage.
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Visually redesign the contact button, so it’s more intuitive for users to contact mentors.
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Product test the “Jobs” webpage and the implementation of a “mental health check-in.”
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Continual improvements for the gamification aspect of the website.
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Bring in a professional illustrator to create a unique battle buddy character.
We also provided a post-launch guide (HEART Framework) for our client to use after they implemented our improved prototype.